Sunday, 31 July 2011

Rīgas Modes fashion magazine - 1975

My mum recently spent a while in Latvia visiting her parents, and helping them clean out my great-grandmother's attic. While there, she happened to come across a fashion magazine from 1975 Soviet Latvia, with the dress patterns still stapled to the middle, and she brought it back for me! While some of the styling is.....interesting to say the least (check out the front cover!) some of the images, especially the illustrations, really appeal to me. So here is a collection of a few images I hope you will enjoy! Each of the outfits is numbered, and where the number is circled, it means the pattern for that outfit is included in the magazine. Scroll to the bottom to see a sample of what the pattern sheet looks like - quite hard to follow! Also, interestingly, there appear to be no instructions!! So, I guess I will wait until I have a bit more experience before trying some of these patterns! :)

Here is the cover. The title is in Latvian, with the Russian translation underneath, and the rest of the magazine is in Russian. Rīgas Modes means "Riga's Fashions." Riga is the capital of Latvia, and is where I was born!


This is one of the illustrations the magazine contains. I love all the jackets!


Another, very colourful illustration! The title on this page translates to "Outfits for every day."


This spread is part of the "Outfits for every day" feature. The hairstyles and hats are quite cute!


This page is an advertisement for a Polish clothing company, so none of these outfits are inluded in the pattern sheet. Unfortunate, as I love the red coat with the pleats on the back on the top of the right page!


The title of the following page reads "From black and white material." Each of the dresses here feature removable collars and cuffs, and there is an instruction sheet further on that tells you how to make them (the only set of instructions I could find in the whole magazine!)


This is my favourite set of pages in the whole magazine. Isn't the illustration beautiful? The dresses aren't what I would usually associate with 70's fashion!


And, if I decide to endeavour to create one of these outfits, here is what I will have to deal with! Quite a lot busier than the pattern sheets I am used to dealing with! 


I find it interesting that most of the pictures do depict items that look "70's," even though my ideas of 70's fashion come from the fashions in America at that time, and this would have been published during the Cold War when limited information was coming into the USSR from America and other Western countries. I wonder how the fashions came to develop along such similar lines, or whether there were a few sneaky seamstresses smuggling in fashion magazines from overseas for inspiration?

8 comments:

  1. Thanks for sharing these photos. Having been around during the 70s (!), I am surprised to find that I am revisiting 70s style and still loving it!!

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  2. Love this!! It is interesting that there's that 70's does 30's/40's vibe in the drawings. That's my favorite style and the art is lovely. I wouldn't be surprised if there was smuggling seamstress for those dressed!

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  3. thanks for those photos, very good for AW inspiration! H

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  4. Oh, I love those sort of pattern sheets... I have a vintage burda one and I find them mesmerising to look at. The pictures are just beautiful too - what an amazing find!

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  5. Hi, I'm interesting in the name of the designer or author of what you called "...my favorite set of pages in the whole magazine."
    Please, could you help me to find her name. It's important to me.

    Cheers,
    Andrés

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    1. Hi Andrés, I'll have a look more closely and see if I can find the name for you!

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    2. At the bottom of the page it says:
      "модели А. Пунэновой
      рисунок Г. Визупе"
      I hope that helps!

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  6. OK. Thanks a lot Beata! I asked because when I saw the drawings I thought they were my mother's. The style and the way the authors drew the hands and fingers of the models are almost identical to my mother's way of drawing. She actually did her practice in Rigas Modes 66-67.
    Cheers,
    Andrés

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