Basically, they run a competition every month or so, to design an item of clothing. The winning design gets published as a free pattern! Have a look here for the patterns that have already been released.
I decided with my new croquis that I should enter this month! The challenge is "Wardrobe essentials," so I made a simple pleated dress that can be made to suit any occasion, depending on fabric choice. I think made up in a navy cotton, you could wear it anywhere!
|Vote here for this design|
You can see all the designs for the challenge here. If you see one you would like to see get released as a free pattern, please vote for it! Or if you don't see anything you like, why not submit a design yourself?